Break The Stone

Case Study

Over the last few years, Break The Stone has assisted numerous clients to grow their business through managing projects, feasibility study, analysis & consulting, and leveraging our broad knowledge of various business.

Our approach, which we have illustrate with successful case study, offers a rational techniques to solve challenges.

The following case studies provide an overview of real time engagements to highlights various specific services & initiatives.

Creating Ideas



Business are created first by ideas. And once implemented those ideas, it will need more ideas to retain customers, generate new opportunities, advertisements, various creative problem solving techniques, etc. Within large organizations one of the biggest obstacles to innovation and poor internal communication. Organizations have limited resources, funds, and time to give creative thinkers to evolve their thinking process.

Break The Stone has an history of creating new innovative ideas to solve various business problems. Our consultants thrive on the innovation process based on various search and selection methodology. Various listed case studies will demonstrate the benefits and inspire you to trust Break The Stone consultants.

1. Business Consulting
Halinhthu - Fashions House

Transforming PearlHa to HALINHTHU Brand. Creating image of the brand, goodwill and marketing strategy in South east Asia & Europe.



Medical Tourism

Medical tourism is a growing sector. India’s medical tourism sector is expected to experience an annual growth rate of 30%, making it a $2 billion industry by 2015.

Asian Stock

Asian Stock was started as one of the providers of visual content to a diverse range of professional users of images, including advertising and design agencies, magazine, newspaper, broadcasters production companies and the growing area of the web.

2. Media
TV Broadcasting

VTC1, Alatca Media & other partners to broadcast and promote Singapore Tourism Board in Vietnam.

Film Management & Direction

"Life & Death in the City" produced for Discovery Uproar Asia, funded by Ford Foundation. Complete production management including day-to-day cast and crew scheduling, creative direction, fund management & translating scripts.

Relative Exposure

Relative Exposure was created in response to the challenges and opportunities being generated by Multimedia and digital photojournalism. Photo Stories & Photojournalism brings awareness and understanding to people about issues that they might not have known about.

3. Technology Services
Blended Learning Solution

While the concept of blended learning has probably been around since a decade, it is still a very nascent and rapidly developing field. According to a report by Ambient Insight in 2008, "the US market for Mobile Learning products and services is growing at a five-year compound annual growth rate (CAGR) of 21.7%."

NFC Contact Transfer

Near Field Communication (NFC) is a game changer in mobile communications. vCard contacts transfer has never been so easy. The application simply reads the contacts from address book and allows instant exchange at the tap of a smartphone.

4. NAME | Art Space
NAME - Social Media

NAME | Art Space builds a common community through diverse perspectives and new ideas. Social Media and SEO are very tightly intertwined as time passes by. Search results gives more emphasis on posting via Twitter Tweets, Facebook Likes, Google Plus +1's & Blog Posts. Social share is becoming a major criteria for search engine's ranking algorithm. Twitter & Facebook generated links are important metrics from a SEO perspective.





Social media measurement category can be grouped in 3 parts :

  • Activity Indicators
  • Engagement Indicators
  • Conversion Indicators



Social media engages more with real people as compared with automate systems :
  • Twitter's Tweets: Connects the right people at right time with almost 140 characters.
  • Facebook's Page: A megaplatform to connect and share information publicly with the network.
  • Blog's Post: A content creation base for comments and suggestion.
  • Linkedin's Status: A microblogging status update with professional exposure of people behind the company.
  • Youtube's Video: A video hosting site integrated with comments and suggestions.
  • Flickr's Images: A image hosting site for blog and content sharing
  • Klouts's Ranking: Standard of influence measures social network impact & social media analytics.
  • Google+'s Posting & +1's: A company page for sharing content & .
Display visibility can be analysed by the charts and reports shown.





NAME & I2VCC to boost ViiN.in

A proper branding is required to decide the success of a service.

An in-dept study had been carried out and using various means of visual communications, media and technology compounded together to come up with something brilliant but novel ideas for I2VCC (India to Vietnam Cultural Center). NAME | Art Space has been trying to creating an effective branding for Lacquer painting workshop between artists from Vietnam & India which includes

  • Participant Acquisition & Orientation,
  • Event Planning,
  • Pre-Event Promotion,



5. ViiN.in - Business Network
ViiN.in - Business Model

Platform Model
ViiN.in has been developed based on a Freemium business model. Most of the core offering are free for its network members, premium offerings includes consulting and mentoring comes with a price. ViiN offers Business Research and Partnership Matchmaking and monthly Market Research subscription for various industries.

Business Model
ViiN.in articulate various Customer Value Proposition like

  • Various unmet needs of having a mediator/ mentor between companies in Vietnam & India
  • Hybrid pricing approach with "freemium" pricing for a basic services, monthly fixed subscription for research materials and/or hourly billing for mediator services which also includes ViiN's broker fee
ViiN.in next focus would be Operational Plan, which focus on
  • Activities for core offering would be based on the development of Web / Mobile Business Networking app
  • Scalability of consultation can be increased with rapid hiring of consultant or mediators
  • Intellectual Property like research materials would be fully owned by the researcher
ViiN.in's launch strategy would be
  • Demand generation using free and paid methods like freemiums, trade promotions, event management


ViiN.in - Trade Inquiries

We are looking forward to hearing from the authentic buyers/sellers and don’t mind bringing in a few changes in the existing product range to meet individual & bulk requirements. We remain dedicated to continued quality service and ground-breaking products to our customers/suppliers. For any additional product or company information, please do not delay to contact us at your earliest convenience. We look forward to hearing from you soon.

We are positive in having long-lasting business relations and not short term gains and hereby invite you to use our services and give us an opportunity to serve you better. We try to understanding customers more than just making business transaction with them. So let us know as to how we can do to meet your needs. We hope to bring you both benefit and friendship through business collaboration.

  • Participates in negotiation of contract terms
  • Assists in the selection of appropriate suppliers and contractors
Listed are some trade inquiries we have throught ViiN.in Business Networking Site:

a. Shrimp Shell Export to Vietnam from India - ViiN.in



b Tapioca starch Export to Vietnam from India - ViiN.in
Tapioca starch is a shining white and fine powder without smell and taste. With its special properties, it can be used wide ranges of industries, such as food, paper, modified starch, seasoning powder, rubber, foam, mining, metal, construction, sweetening agent, etc. We are in search of leading producer of Native Tapioca Starch having major tapioca plantation area which enable to get adequate supply to meet our buyers’ demand.Write to us with the specification of Starch Content, Whiteness, Moisture, pH, Pulp, Ash and Viscosity. Also mention your company’s packaging availability.

c. Organic Chemicals Import to India from Vietnam - ViiN.in
If your company needs any organic chemicals please email us its description.

d Snakehead (cá quả) Import to India from Vietnam - ViiN.in
Fish importers please email us if any requirements.

Research



The following research case are an effective way of demonstrating how companies from different industries have benefited from Break The Stone. Each research case looks at a unique issue and explains how to solve the problem.

School Education - Hyderabad

The key objective was to develop an insight on parent's perception, preference and underlying factors while selecting for school education. 90 percent of parents still rely on word of mouth & print media.

Primary Education Sector - GCC

Education is identified as a driver for national development. A great number of primary schools have opened in the UAE, but have expanded to offer secondary education over time.

Strategies for Retail Banking

How retail banking industry has fared over time. The report focus on how banks can emerge as winners than their peers with their inherent strength by reasses their model and marketing strategy.